Microeconomics and Behaviour, 3rd European Edition
Robert H. Frank & Edward Cartwright
Microeconomics and Behaviour, third edition, is an accessible yet intellectually challenging and engaging textbook for students.
It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate
the power and versatility of the economic way of thinking.
With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,
and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think like
economists themselves, and to develop a lasting interest in the discipline.
Key Features
• Fully updated chapters, including new and expanded material on international labour markets, the gig economy,
behavioural game theory and nudge theory.
• Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries,
and review questions and problems.
• Economic Naturalist examples that show how economic principles can be used to explain experiences and observations
of everyday life. New examples include: “Why do firms benefit from the gig economy?”, “Why is self-checkout becoming
the norm in shops?”, and “Why do online retailers have flagship stores?”.
It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminate
the power and versatility of the economic way of thinking.
With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,
and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think like
economists themselves, and to develop a lasting interest in the discipline.
Key Features
• Fully updated chapters, including new and expanded material on international labour markets, the gig economy,
behavioural game theory and nudge theory.
• Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries,
and review questions and problems.
• Economic Naturalist examples that show how economic principles can be used to explain experiences and observations
of everyday life. New examples include: “Why do firms benefit from the gig economy?”, “Why is self-checkout becoming
the norm in shops?”, and “Why do online retailers have flagship stores?”.
Catégories:
Année:
2020
Editeur::
McGraw-Hill Education
Langue:
english
ISBN 10:
152684785X
ISBN 13:
9781526847850
ISBN:
B084VP1LW6
Fichier:
PDF, 18.04 MB
IPFS:
,
english, 2020
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